In its emergence as a premier agency nationwide, McKinney was eager to reinvigorate its culture, revitalize its creativity, and re-brand its image. The firm’s move to the historic American Tobacco Campus in Durham, NC presented an extraordinary opportunity to accomplish these objectives with great passion and vision in a historic tobacco warehouse. Like most agencies, McKinney desired to express their creative-based culture through leading-edge design, and retained Alliance Architecture as a natural creative partner. Alliance’s mantra for this project? “Make it new, make it fun, make it functional.” This unique approach is wonderfully evident in their new headquarters.