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Baldwin &

Raleigh NC 12,000 SF 2014

Baldwin& is a rapidly growing creative advertising agency in Raleigh, NC. Alliance saw a parallel between the industrial vibe of the former electrical generator shop and the agency’s sparking, clanging creation of ideas and inspiration. The Founder had a stated directive of “letting the work be visible and an expression of the craft of advertising.“ The result is a space both contemplative and kinetic: large glass on the building’s façade allows an inclusive community open view, the mezzanine and stair combine to shape sightlines and motion, while a roof work area provides a place to savor autumn sunsets.

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