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Burt’s Bees

Durham NC 120,000 SF 2010

Burt’s Bees the iconic brand shifted its headquarters to the Hill Building at the American Tobacco Campus. Alliance had previously designed the renovation of the building from a collapsed shell into Motricity’s HQ in 2002. To prepare the building for Burts’ Bees lab space, branding, and a store in store were incorporated into the structure. Key themes included historic preservation, use of natural materials, emphasis on honoring and expressing the brand, and designing within a budget. The original structure of the building was heavy timber, and the presence of towering wood columns and skylights gives the project a forest quality.

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