HUB RTP Marketing Center
RTP is one of the most successful centers for research in the world. Established in 1955 it was focused on building centers of learning in bucolic natural sites. Corporations and institutions are now seeking denser, vibrant, and diverse urban centers as centers of research. RTP has embarked on a reinvention of themselves to better meet that need. That project is HUB RTP. The RTP HUB Experience Center was designed to showcase that vision and introduce visitors to the concepts and opportunities. The center is sited as a simple modern one-story wood structure in a field. The interior provides state-of-the-art display capabilities and views towards the RTP HUB site. It is intended as a flexible, indoor-outdoor experience, that honors RTP’s success while pointing to its future.